Article

Recruitment and training are priorities for large employers

Published: 20 April 2008

A report entitled Recruitment and training among large national employers (577Kb PDF) [1], published in January 2008 by the Learning and Skills Council (LSC [2]), examines recruitment and training issues among large UK employers. The research on which the report is based was undertaken by the Institute for Employment Studies (IES [3]) and IFF Research [4] and draws on the following findings:[1] http://www.employment-studies.co.uk/pdflibrary/lsc_070226.pdf[2] http://www.lsc.gov.uk/[3] http://www.employment-studies.co.uk/[4] http://www.iffresearch.com/

A recent UK survey reveals that while most large national employers prioritise good motivation and attitude among favourable job applicants, this varies according to the qualifications required in their main occupation. Moreover, employers believe that the balance of responsibility for developing workers’ skills should be shared and that the government-led ‘Skills Pledge’ provides a worthwhile platform for further development.

A report entitled Recruitment and training among large national employers (577Kb PDF), published in January 2008 by the Learning and Skills Council (LSC), examines recruitment and training issues among large UK employers. The research on which the report is based was undertaken by the Institute for Employment Studies (IES) and IFF Research and draws on the following findings:

  • survey responses obtained through computer-aided telephone interviews (CATI) with 201 senior human resource personnel, workforce development or similar respondents from very large national companies between June and August 2007. The overall response rate (46%) comprised a 90% response rate for the 60 National Employer Service (NES) members and 38% for non-NES members. Some 90% of the large companies surveyed operate in services as opposed to manufacturing, 63% employ more than 5,000 workers in the UK, while the remainder employ between 1,000 and 5,000 workers;

  • follow-up case studies with two NES and two non-NES companies which participated in the survey and which together employ more than 30,000 staff. The case studies explored in greater depth the extent to which organisational workforce planning and development strategies are ‘joined up’ and how recruitment and training policies were developed and implemented.

Details of Skills Pledge

The Skills Pledge refers to a voluntary, public commitment made by companies to support all of its employees in developing their basic skills, including literacy and numeracy skills, and in working towards relevant, valuable qualifications to at least Level 2 – the equivalent of five good General Certificate of Secondary Education (GCSE) subjects. The pledge seeks to ensure that all staff are skilled, competent and able to make a full contribution to the success of the organisation. This is in line with the final Leitch report on skills (719Kb PDF), published in December 2006, which asserts that in order for the UK economy to compete with other advanced and newly emerging economies, it will have to invest more in skills. When an organisation registers its intention to make the Skills Pledge, it is then able to access a [Train-to-gain](http://www.traintogain.gov.uk/What Is Train To Gain/) skills broker who is part of a national network across the UK, managed and funded by the LSC. The skills broker identifies public funding sources that are available from the government and the best suppliers of training. Very large companies with more than 5,000 employees can obtain assistance through the LSC’s NES to create a bespoke training package for meeting its business needs.

Main findings of LSC report

The following sections outline the main findings of the LSC report on recruitment and training among large national employers.

Recruitment and retention

In terms of recruitment, most of the employers (69%) surveyed give equal preference to external and internal applicants when recruiting for their largest occupational group. Almost all employers look for good motivation and attitude levels among job applicants, while 45% prioritise this over everything else (see Table below). However, this emphasis was much more likely among those whose main occupation usually requires Level 2 qualifications or below, at 56% compared with 20% of those whose main occupation is at Level 4. The companies interviewed for the follow-up case studies generally recruited employees for their largest occupational group externally, mainly because it was generally at a relatively low level within the organisation. There was thus limited scope for enabling workers to progress into that particular role from within the company.

It is more likely that employers will give priority to specific and/or technical skills for higher-level occupations (39%) than lower-level ones (8%).

The majority of employers (60%) agree that qualifications are a good indicator of the skill requirements of their main occupational group. Among employers whose main occupational group usually requires Level 4 qualifications, the figure was 81% compared with 55% of those requiring Level 2 or below. Skills thought to be less well correlated with qualifications are mainly ‘soft’ or generic skills, such as communication or teamwork competencies. In the four case study companies, with respect to new recruits for the largest occupational group, relevant qualifications were generally considered a bonus rather than essential, as all of these companies were prepared to train such staff in-house. However, it should be borne in mind that all four case study companies had medium or low-level occupations as their largest occupational group.

A significant minority of employers (43%) have actively recruited workers from overseas, mainly because they believe that the UK labour market has an insufficient supply of workers with the right level or type of skills. The most common positions for which employers recruit from abroad are for qualified nurses or engineers. Only one of the case study companies had actively recruited staff from overseas, although another two reported that a significant minority of their staff were non-UK nationals, largely from EU accession countries. The main reason for recruiting staff directly from abroad was to fill recruitment shortages caused by skills gaps.

Main attribute that employers seek when recruiting staff, by main occupational group
  Occupations Total
Level 4 Level 3 Level 2 or below
No. % No. % No. % No. %
Specific and/or technical skills 16 39.0 12 44.4 10 7.5 38 18.9
Generic skills 2 4.9 4 14.8 28 21.1 34 16.9
Particular qualification or level of qualification 7 17.1 2 7.4 14 10.5 23 11.4
Type or number of years of work experience 6 14.6 0 0 4 3.0 10 5.0
Motivation and/or attitude 8 19.5 9 33.3 74 55.6 91 45.3
Other 1 2.4 0 0 1 0.8 2 1.0
Don’t know 1 2.4 0 0 2 1.5 3 1.5
Total 41 100.0 27 100.0 133 100.0 201 100.0

Note: Base = all companies

Source: LSC_, 2007 (Table 10, p. 31)_

Training and development

Regarding training and employee development, almost all of the employers interviewed have an annual training plan in place, while 49% reported that such plans are devised through a combination of input from head office and local or regional levels. The case study companies generally use a mixed approach in this respect.

Opinion was divided about whether most of the externally-accredited training on offer is about recognising and/or accrediting existing skills rather than developing new ones (42% versus 35%). The four companies examined in the case studies generally perceived National Vocational Qualification (NVQ) Level 2 as a useful method for ascertaining existing skills and acknowledging that the employee had reached a certain level of competency, while Level 3 qualifications were seen as being more of a development tool, particularly at supervisory level.

Nearly half (48%) of the employers have attempted to estimate the impact of the training provided to their largest occupational group – more commonly, among the lower-level occupations. The case study companies acknowledged that it could be very difficult to measure the impact of training, but some had been able to measure the impact of specific interventions.

The most commonly reported benefits of training are: improved productivity (mentioned by 89% of employers), improved employee commitment and involvement in the organisation (88%) and improved employee morale (88%). Case findings revealed examples of improved staff retention, customer service and sales figures as a result of targeted training initiatives.

Most of the employers felt that in-house training is generally more effective than training funded by the public sector. However, some believed that public sector-funded training is beneficial in relation to specific fields of training, such as apprenticeship or IT training; where preferred, this is because such training offers nationally recognised qualifications. The food warehousing and distribution organisation analysed as part of the study was trying to broaden the range of external training providers it worked with through support from a Train-to-Gain broker.

Policy issues

Survey employers and those of the four case study companies generally feel that the balance of responsibilities for developing UK workers’ skills should be shared between businesses and the government.

Employers understand the term a ‘demand-led’ approach to training as involving: more focus on employer and employee needs; improved customer focus from training providers; and increased accountability among employers for training quality, including greater flexibility to accredit in-house training.

Two months after its launch, 52% of employers had heard of the Skills Pledge (UK0801019I), the majority of whom agree with the initiative. However, it is generally felt that Level 2 is a ‘starting point’, that there should be greater scope for accrediting existing in-house provision, and that training should not be compulsory for workers if they do not want to take part.

Jane Parker, University of Warwick

Eurofound recommends citing this publication in the following way.

Eurofound (2008), Recruitment and training are priorities for large employers, article.

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