EMCC case studies - European commerce sector: Family shoe retail company

The company was founded in the 19th century by the grandfather of the current owners, and remains in family ownership. The company, with its head office in a large European city, focuses on innovation, dynamic response, distinctiveness, and the latest fashions in shoes. Started in premises of only 14 square metres more than 130 years ago, the company now has more than 120,000 square metres of store space, selling its shoes and accessories through five chains of shops. The company employs 3,000 workers of whom approximately 140 work in the head office, the rest working in approximately 200 retail outlets in more than 90 cities in three European countries.